Saturday, March 29, 2008

Australian digital radio announces new initiatives

Australian listeners can expect to experience new features when digital radio is implemented early next year, under initiatives announced today at the Australian Broadcasting Summit.
Chief Executive Officer of Commercial Radio Australia, Joan Warner, has announced new trials for specific features of digital radio including real time traffic solutions for listeners wanting to find the best way to their destination.
Rather than receiving an audio-only bulletin about a problem, the system will deliver timely traffic bulletins and answers to the best alternate routes to the destination.
The service will be available on free-to-air digital radio and using DAB+ will also be able to provide additional updates for in-car and portable navigation systems. Extra data such as parking information, fuel pricing and transit lane restrictions could also be integrated into the system.
"Digital radio will be a multimedia experience and these trials promise to deliver a significant upgrade to the way we use and interact with our radio," Ms Warner said.
"The format Australia has adopted (DAB+) allows us to do so much more with the technology and we're keen to provide the types of things that listeners, advertisers and broadcasters have only dreamt about in the past."
In a world first, logo animations and graphics are being broadcast as part of the current digital radio trials in Sydney, adding new radio offerings for both listeners and advertisers.
More information on digital radio can be found at

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