Thursday, March 22, 2018

'China Radio International' to be rebranded as "The Voice of China"

Excerpts from a news report published in "Times of India "...

BEIJING: China on Wednesday announced a series of changes aimed at strengthening its global influence, including the creation of a centralised news service to better communicate the ruling Communist Party's message at home and abroad.

Control of radio and television will be placed under a separate government-run organisation tasked with "carrying out the party's propaganda guidelines and policies".

As part of the change Chinese state media outlets CCTV, China Radio International and China National Radio will be consolidated into one super-broadcaster answering to the Central Propaganda Department.

Programmes targeted at foreign audiences will be rebranded as "the Voice of China", the announcement said.

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