Friday, April 30, 2010

Deutsche Welle begins second test phase for radio in Bangladesh

Following the beginning of test transmissions on Bangladesh Betar's FM network last month, Deutsche Welle will now start testing radio transmissions in three additional cities on May 1. DW-RADIO will be broadcasting daily on 102.0 MHz in Khulna, 105.0 MHz in Rajshahi and 105.4 MHz in Rangpur from 8:00 am and 8:30 am as well as 8:00 pm and 8:30 pm BST.

Since April 14, FM test transmissions have started on 97.6 MHz in Dhaka, 105.4 MHz in Chittagong and 105.0 MHz in Sylhet at the same time. This is the second part of the planned test roll-out, which comprises six major cities in Bangladesh. Deutsche Welle is planning several accompanying marketing campaigns, including a road show that will take place later this year.

The agreement between Deutsche Welle and Bangladesh Betar was signed into effect on March 9 in Bangladesh. It marks just another milestone in the relationship between Deutsche Welle and Bangladesh Betar and it is something that will help Germany's international broadcaster to expand its Bengali radio services in Bangladesh via FM.

Radio in Bangladesh is a very important form of media and it reaches a large percentage of the 153 million people daily. International broadcasters can only be active in this market with cooperation from the national public broadcaster Bangladesh Betar, which was founded in 1971.

(Press Release)

No comments:

Post a Comment