Wednesday, March 29, 2017

Digital: Buzz Word or Empty Slogan?

By Ruxandra Obreja

Nowadays though, we are told that "digital" is not just technology, or even a medium or platform but the very marketplace dominating our lives. If you happen to still be in analog or traditional media and not in the digital bazaar, you are doomed and you must abandon "the increasingly compromised," tried and tested FM or AM —just take a look at the shortwave switch off announced by ABC in Australia, which may raise at least some eyebrows.

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