Wednesday, March 20, 2013

Presence on Social Media enables AIR to keep pace with contemporary trends

Minister launches AIR Services on New Media Platforms
New platforms to also include Mobile Applications for Android phones

The Minister for Information & Broadcasting, ShriManish Tewari today launched the New Media Platforms of All India Radio with regard to Live Streaming of AIR Urdu Service, FM Gold, AIR Youtube Channel and Android based mobile phone application of AIR News.

Speaking on the occasion, Shri Tewari said the advent of AIR on Social Media Platforms was an important step in enhancing its outreach across the country. This initiative would enable it to reach out to the audience that was accessing Social Media Platforms on 24 X 7 basis. It would also enable AIR to keep pace with contemporary trends in the Social Media space. With the use of Social Media, people could now access the content of AIR in any part of the globe. This was a landmark step in the history of AIR broadcasting, as live webcasting would give the public broadcaster a new profile as far as news dissemination in real time was concerned. This initiative would also enable the listeners of AIR to access the archives at one click of a button.

Regarding the Android based mobile application developed for accessing News stories from the AIR News Network, Sh. Tewari said, apart from catering to news and information needs of audiences both domestic and external, this innovative technology would enhance the profile, content and reach of its National and Regional bulletins in Regional Languages in the audio form. The integration with mobile applications would address the communication needs of the youth and the audience that followed new technologies. The Minister complimented AIR for developing special news based programmes through the Android Applications.

The launch function was attended by Secretary I&B, Chairperson Prasar Bharati, CEO Prasar Bharati and other senior officials of the Ministry and Prasar Bharati.

Highlights of the New Media Platforms:

Live Streaming of AIR URDU SERVICE & FM GOLD :


Urdu Service of All India Radio launched on 15th May, 1965 is one of the most popular Radio Channels in the Sub-continent. Urdu Service has gained a lot of mileage in broadcasting because of its rich content, presentation and performance. Seasoned and experienced broadcasters of yester years like Mujeeb Siddiqui, Iqbal Warsi, MariamKazmi, S. M. Shafique etc. have left an indelible mark on the listeners.

Some of the most popular programmes of Urdu Service include:

Tameel-e-Irshad, Aap kiFarmaish, Aap ki Pasand, AwazDe Kahan Hai, Jahan Numa, Aajki Baat, Manzar Pas Manzar and Fikr-o-Khyal and Roobaroo etc. Besides this, Urdu Service also broadcasts variety of programmes on Women, Children, Youth, Sports, Science, Health, Cultural/Literary etc.

FM Gold

FM Gold Channel came on air on 1st September, 2001. Broadcast from AIR Delhias a niche infotainment channel, it has 30% News and Current Affairs component and 70% entertainment programming. FM Gold is
available in the four Metros. The 24 Hour AIR's channel FM Gold - Khara Sona (Pure Gold) is available on 106.4 MHz and has been voted the most popular FM Channel in Delhi.

The live streaming of these two channels shall be available on the AIR website any time, anywhere across the world.

YouTube Channel of AIR

The YouTube channel of AIR shall initially carry the clips from AIR Archives portraying India's cultural diversity and the grandeur of heritage it has been known for in the comity of nations. AIR shall also use this portal for contemporary developments in India's socio-cultural life. The YouTube channel shall eventually into a full-fledged portal for the entire AIR network. 

(Press Information Bureau, Govt. of India)

Related news reports :

All India Radio launches services on social media

All India Radio launches services on social media

This Is All India Radio On Youtube

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