PATNA: On the occasion of World Radio Day, radio aficionados have a
reason to cheer. Surveys conducted by various research organizations,
including All India Radio's National Audience Research wing, show that
radio is still the undisputed leader among the various means of
communication.
Recently, the AIR initiated a step to set up six Digital Radio
Mondiale (DRM) transmitters of 300 kW and 21 medium wave transmitters
of 100 kW and 300 kW , according to Prasar Bharati sources in Delhi.
Apart from this, keeping with the government decision for transition
to the digital mode of transmission, AIR is switching from analog to
digital in a phased manner. With the target of complete digitization
by 2017, listeners can look forward to highly enhanced transmission
quality in the near future.
Read more at :
(Source : Times of India)
Related news :
Ruling the airwaves: FM channels revive radio
ByAmmi Kumari, TNN | Feb 14, 2013, 06.24 AM IST
Revival of this ancient popular media was possible because of the
advent of the FM frequencies which cater specially to the youngsters.
Vividh Bharati and AIR may not be trendy choices for listeners, but
the younger generation is happy with their new-found interest in the
age-old medium. Whereas the older generation feel the charm is lost
somewhere because of modernization.
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