All India Radio is reinventing itself to be in tune with the times
Once upon a time, people used to wake up to All India Radio's (AIR) signature tune followed by Vande Mataram and Mangal Dhwani and listened to the early morning news before starting their day. The names of the news readers and announcers in those days were household names across the country.
AIR or Akashvani as it is also called, ruled the air waves till Doordarshan came on the scene as a national broadcaster in 1982. Today there are 837 TV channels and 245 private FM stations. Has that impacted AIR's listenership as many people think?
Read this excellent article published in todays "The Hindu" :
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