Trichy says Hello to radio with Hello FM

From correspondents in Tamil Nadu, India, 04:25 PM IST
Hello 106.4FM, has recently launched its radio station on 14th January 2008. The launch of this station has closely followed the radio station’s launch in other centers in Tamil Nadu like Madurai, Tirunelveli, Tuticorin, Coimbatore and more recently Puduchery. Trichy is considered a strategically important market as the city is growing phenomenally and is likely to be the next retail capital. The radio station is looking at Trichy as a very important hub as it is one of the largest radio markets in Tamil nadu. Hello FM is all set to replicate their success formula of programming and marketing activities which has made them the market leaders in all other towns of their operation. Hello FM has been giving away gold coins to all its listeners on the first day of launch. This promo had received unprecedented success and support from the listeners. The launch in Trichy too is filled with lots of fun filled activities in addition to the 1064 gold coins which will be given to the listeners on the inaugural day. The launch of the Trichy radio station would make Hello FM as the largest network of private FM stations in Tamil nadu. They are also planning to roll out a few mega promotional activities in the coming few months for their listeners across Tamilnadu, to reiterate the fact that Hello FM is the life line and voice Tamilnadu.Speaking on this occasion, Mr. Rajeev Nambiar, Chief Operating Officer, Hello FM said, “We are very excited, completely geared and are eagerly looking forward to entertaining Trichy with the best of our programs. We are highly enthused to conquest the air space considering the fact that the city has had an early exposure to faint signals of FM stations from the SriLanka. Our understanding is that the listeners here are very radio friendly and familiar with the radio unlike the Chennaites who woke up to private FM revolution way back in 2003. The market here is ready to grab every opportunity that Hello FM has to offer. We would be focused to serve as the choicest platform to the local and national advertisers, thus giving Trichy the much needed fill up in the media entertainment space.”Powered by extensive research and understanding of the market gap and backed by vibrant local talent, Hello FM is very upbeat of emerging as an early leader in private FM space. With an aim to touch maximum listener base in pan Tamil Nadu, with stations operating in Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Tuticorin and Pondicherry, Hello 106.4FM is on its way to grab the pulse of the entire Tamil Nadu populace.

http://www.indiaenews.com/pressrelease/20080115/91720.htm