BBC launches two new shows for FM

Indiantelevision.com Team(11 January 2008 5:00 pm)MUMBAI: The British Broadcasting Corporation (BBC), that providescontent to a clutch of private FM stations in India, is launching twonew radio programmes, BBC- Take One and BBC Fun n Games this week.According to BBC's India Development Manager Vineeta Dwivedi, both shows are cast in the 'radio magazine' format, the first such in the country. Both shows will be made available to FM stations subscribing to its current content, according to the BBC.Take One will focus on the Indian entertainment industry and will have snippets of film stars sharing their views on air in the 15 minute segments. One of the initial episodes will have actor Ajay Devgan and Vidya Balan talking about their latest flick Halla Bol.Unlike BBC's one minute news capsules, Take One will be a 15 minute long programme which will have celebrities and Bollywood talking on the show. It will also have reviews, critics and analyses of films, music and other aspects of entertainment. "This is the first time that audiences would hear regular radio magazines.The quality of content in 'BBC Take One' and 'BBC Fun n Games' would definitely entertain the listeners immensely. Therefore, our plan is to continue to make new programmes for our partner radio stations and provide variety to the FM listeners. BBC programmes are already on air in about 10 cities in India and we are planning to launch in other cities as well," says Dwivedi.The BBC's special output for India's FM market includes infotainment updates, BBC Ek Minute, and the Sunday chat show, Ek Mulaqat, available via partner stations - Radio One in Delhi, Chennail and Mumbai, Radio Choklate in Bhubanswar and Cuttack, Radio Tarang in Hissar and Radio Tomato in Kolhapur. Ek Mulaqat is hosted by BBC World Service India editor Sanjeev Srivastava.Radio Choklate director Monica Nayyar Patnaik says the station has received the content for the new shows, but the station will put them on air only after a couple of weeks, when the Rourkela station of Radio Choklate goes live.
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