By ShalabhRadioandmusic.com(16 January 12:00 pm)MUMBAI:
The British Broadcasting Corporation (BBC) is set to bring audio and text mobile news services into India.BBC already provides the news on mobile service in Pakistan and Bangladesh. Talks are on with mobile service providers in India and the deals are likely to be sealed in a few weeks, sources say.While text news alert services are not a new concept for Indian mobile phone users, audio news services would be a novelty in this country.Says BBC India Business Development Manager Vineeta Dwivedi, "In radio, we have always had a good listenership in India which is growing now with the new FM audiences. Our aim is to make it available on all new platforms." Clearly, the BBC is planning to explore options in all existing platforms of communication available, including FM, broadband, DTH channel distribution system, mobile phone and satellite radio. The BBC already has 19 million short wave listeners in India who listen to the BBC World Service regularly. Also, the same service is available on WorldSpace satellite radio."We have a reputation of making programmes of integrity, intelligence and relevance. And we bring the same expertise to the Indian market; combine it with local needs and tastes to deliver new and different programmes," says Dwivedi. http://www.radioandmusic.com/headlines/y2k8/jan/16jan/bbc.php
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