BBC Director-General George Entwistle said he would put outstanding,
world class creativity at the heart of the BBC. Unveiling his plans to
staff a day after taking over as Director-General, he asked everyone
in the BBC to challenge themselves to deliver more creative and
distinctive output for licence fee payers. And he announced a series
of management changes to turn the BBC into "a more creative
organisation, led and managed in a radically simplified way".
George Entwistle's speech to BBC staff from Broadcasting House, London
on 18 September 2012
http://www.bbc.co.uk/mediacentre/speeches/2012/george-entwistle-to-staff.html
