Wednesday, November 18, 2015

U.S. International Media Attracts Record Audience of 226 Million

NOVEMBER 16, 2015                                                                                                    
WASHINGTON - The Broadcasting Board of Governors today released its annual impact numbers, including an unprecedented weekly measured audience of 226 million. The increase includes substantial gains in digital and television audiences in highly competitive media markets that are of strategic importance to the United States.

Digital audiences increased from 25 million to 32 million, driven in part by social media and circumvention tools used by Radio Free Asia and Voice of America to evade the Chinese firewall and engage audiences in China, as well as a new multi-platform campaign launched by the Middle East Broadcasting Networks aimed at engaging Iraqi audiences and providing them an opportunity to voice their opinions.

Thanks in part to a successful customized affiliate strategy, especially in Latin America, Africa and the Russian periphery, television audiences saw a substantial increase, growing 18 million in the last year.

"This audience increase - while it is just one of many impact measurements -- shows the hunger for accurate and reliable information around the world," said BBG CEO and Director John Lansing. "As propaganda and misinformation continue to saturate media markets globally, more and more people are turning to the networks of the BBG for trusted, fact-based reporting.  But even as we reach more people, we will hold ourselves accountable to ensuring that our content has measurable impact in the parts of the world where free speech and expression are inhibited or denied altogether."

In addition to weekly audience size, the BBG measures its impact using quantitative, qualitative, digital and anecdotal data on a wide range of factors including program quality and credibility, engagement with the news process, and audience understanding of current events. Examples of impact include:

Ramped up coverage of Russia and the periphery by Radio Free Europe/Radio Liberty and Voice of America with a daily co-produced television program carried by 25 affiliates throughout the region that is watched by nearly two million people weekly online in Russia.
Continued and expanded reporting by Voice of America during the upheaval in Burundi - the only international source of news and information in Kirundi after the government shutdown private radio and social media
The successful launch of a news program by the Office of Cuba Broadcasting dedicated to informing the people of Cuba on the process of normalization of relations between the U.S. and Cuba.

To learn more about the BBG's performance measures, the 2015 Performance and Accountability Report, along with the BBG's 2015 audience overview and explanation of research methodology are available on the BBG website.
The Broadcasting Board of Governors is an independent federal agency, supervising all U.S. government-supported, civilian international media, whose mission is to inform, engage and connect people around the world in support of freedom and democracy. BBG networks include the Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa), Radio Free Asia, and the Office of Cuba Broadcasting (Radio and TV Marti). BBG programming has a measured audience of 226 million in more than 100 countries and in 61 languages.
(BBG Press Release)

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