Monday, February 02, 2015

Virgin Radio could return to airwaves in digital reboot

Joint bid for new national digital radio multiplex from UTV Media and Bauer includes relaunching Virgin Radio brand, a TalkSport 2 and seven other new stations

Virgin Radio could return to the airwaves as part of one of two rival bids to run the next wave of national digital radio stations.

The return of Sir Richard Branson's Virgin brand is part of a bid put forward by Sound Digital, a consortium of TalkSport owner UTV Media, Magic parent Bauerand transmission business Arqiva, to run the second national commercial digital radio multiplex.

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