How India is leading the way in BBC innovation - Peter Horrocks speech to the Observer Research Foundation, Delhi
excerpt...
In recent years the challenges in reaching global audiences have been intensifying. The platform on which BBC World Service historically was strongest - shortwave radio – has come under great pressure as FM radio, TV and mobile phones offer audiences compelling alternatives. In India, BBC Hindi is still available on shortwave and achieves an audience of 5.5 million which the BBC greatly treasures, but that audience has been declining fast as audiences switch to more audible radio and other platforms like TV.
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