Riding the Indian radio waves

Anupriya Acharya, Alexander Zink, Yogendra Pal and Prasun Kumar discussed the future of radio and monetisation, anchored by Tarun Katial

 

Anupriya Acharya, group CEO, ZenithOptimedia (ZO), kickstarted a session titled ‘The future of Indian Radio and Monetisation Opportunities' on day two of FICCI Frames 2014 with an observation that radio is a bigger influencer in India than it is elsewhere. The session was anchored by RBNL’s Tarun Katial.

 

http://www.campaignindia.in/Article/375165,ficci-frames-2014--riding-the-indian-radio-waves.aspx

 

Related :

 

FICCI Frames 2014: There is a monetisation opportunity in Radio as it goes digital

 

Panel discusses the imminent changes which will come with the advent of digital radio

 

http://www.bestmediainfo.com/2014/03/ficci-frames-2014-there-is-a-monetisation-opportunity-in-radio-as-it-goes-digital/

DRM debuts at FICCI Frames 2014 

 

http://www.radioandmusic.com/content/editorial/news/drm-debuts-ficci-frames-2014#story