Wednesday, May 15, 2013

New Comprehensive Research Confirms Power Of Radio

According to the research, 92 percent of Americans regularly tune in to AM/FM radio and much of this listening happens at or near a place of purchase – radio's significant and "unique selling proposition."  
Additionally, 85 percent of listeners feel radio is more accessible than ever, which demonstrates that digital media has fueled category growth and expanded radio's accessibility and relevancy.

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