Tuesday, June 05, 2012

Digitalisation is the future: Prasar Bharati CEO

Tuesday, June 05, 2012 5:14:43 PM by IANS Kolkata, June 5 (IANS) Terming digitalisation as the future in television viewing, Prasar Bharati CEO Jawhar Sircar Tuesday said it would also help content providers understand which programme is a hit among the masses.
“The entire world has embraced digitalisation. In India we earlier had 100 million internet users but it has now increased. We are expecting about 300 million internet users. At the same time, there are around 900 million mobile users, and most of them are shifting to 2G and 3G, which means they are accessing internet through mobiles,” Sircar said.

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