Deutsche Welle launches dw.de website

Deutsche Welle’s completely redesigned website will go online on February 6, 2012. Deutsche Welle Director General Erik Bettermann announced the new online services at a press conference held in Berlin on January 31, 2012. The new website will retain the multilingual, multimedia content that DW has been known for, but will have a look and feel based on Germany’s international broadcaster’s new corporate identity. The website also has a new Internet address: www.dw.de
“The new website encompasses everything that DW has to offer – articles, audio, video and interactive content,” said Bettermann. “dw.de is a source of reliable information from Germany and high-quality journalistic content in 30 languages. A refreshing color concept and modern design give the site a friendly face.”

Quality journalism with a straight-forward design
Users will be able to get their bearings quickly at dw.de due to its intuitive navigation and design. Content is developed and organized exactly to the users’ expectations – from the homepage to the last article. The modern layout makes it possible to put focus on key issues and topics. It also creates more room for background information and features. Visually, dw.de resembles a high-quality magazine with clearly defined structure and topical focus. “As the reliable expert from Germany, it is DW’s task to organize and breakdown important events and developments from Germany and our target regions, while explaining the outcomes and providing in-depth analysis,” explained Bettermann. “Multilingual, multimedia, in-depth reporting – the new DW website underscores our focus on high-quality journalism,” said the Director General.
Links will always lead the user to corresponding content, special topics and DW multimedia projects. Bettermann said the large-scale layout provides more room for images and videos and makes it easier for the user to sift through the day’s news.

Ready for the next Internet revolution
The website also offers improved integration of social media – making it easier for the user to enter into dialogue with DW. The layout was based on usage models from several target regions. From a technical point of view, dw.de will give DW the flexibility it needs in the future. The modular concept and transparent interface will ensure that the website is ready for the next Internet revolution.
The new design is also based on a new technical infrastructure. The website will automatically readjust to match the device that is being used – regardless of it is a desktop computer, a tablet or a smart phone. Access for all of these devices is available today: The media player has been converted to HTML5 – a real bonus for people watching videos on mobile devices.

(Press Release)