Radio call letters used to have an air about them

Early radio stations would advertise quaint or wacky slogans to help listeners remember their call letter IDs. An unwieldy one from Orange County's first station: "KFAW: Kept From Awful Winters.'
By Steve Harvey July 12, 2009

Full story at :
http://www.latimes.com/news/local/la-me-then12-2009jul12,0,3071994.story