By Anita Iyer
Radioandmusic.com
(4 June 2008 3:00 pm)
MUMBAI: Sun Network will launch its FM radio station in Shillong this week through its subsidiary South Asia FM. Currently Shillong has only one private FM radio station Radio Ooo La La by NE Television Networks apart from AIR. Talking about this new development, SFM project head Nisha Narayanan avers, "It is challenging for any national player to break through and compete with a local player. The broadcasters based regionally understand the local ethos and pose as a threat to any national player."
Full story at :
http://www.radioandmusic.com/headlines/y2k8/june/4june/sfm.php
Radioandmusic.com
(4 June 2008 3:00 pm)
MUMBAI: Sun Network will launch its FM radio station in Shillong this week through its subsidiary South Asia FM. Currently Shillong has only one private FM radio station Radio Ooo La La by NE Television Networks apart from AIR. Talking about this new development, SFM project head Nisha Narayanan avers, "It is challenging for any national player to break through and compete with a local player. The broadcasters based regionally understand the local ethos and pose as a threat to any national player."
Full story at :
http://www.radioandmusic.com/headlines/y2k8/june/4june/sfm.php
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