Wed, 18 Jun 2008
Radio, the cinderella of media, got spotlighted as a medium which could offer young listeners a "richer experience" in the seminar Digital Radio: Turning Creatives Into DJs. In the last 50 years, radio has hardly changed but this does not need to be the case said Steve James, head of advertising and marketing at Commercial Radio Australia.
Read the full article at :
http://www.screenafrica.com/news/cannes_lions/622394.htm
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