Radio is the second most accessed medium across metros, non-metros

According to a Nielsen India report, after print, radio has the second-highest ad-attention, followed by TV and streaming services. In terms of ad-effectiveness, radio ads are the second most effective in driving purchase intent, with TV being the most effective medium," according to the report Power of Radio commissioned by Music Broadcast that operates Radio City FM channel.

Read the full story at :

https://brandequity.economictimes.indiatimes.com/news/media/radio-is-the-second-most-accessed-medium-across-metros-non-metros-report/62814738

Stay tuned in

Radio is one of the most powerful mediums today and has revolutionised mass communication in many ways. Apart from serving undiluted entertainment, it brings forth many job opportunities too. SANGEETA YADAV tells you more

More at :
http://www.dailypioneer.com/avenues/7815-stay-tuned-in.html

Resurgence Of Radio

Radio has touched sentiments of vast area of Indian society. A Large Amount Of that are inside their center age can consider the times inside early eighty's when in many households the day commenced with acquainted voice of Ameen Sayani in his software Binaka Geetmala on Radio Ceylon. it absolutely was a lot earlier than the appearance of tv, which the Radio had end up being an integral part of an standard Indian Middle Class friends and family.

More at : http://www.890espn.com/radio/resurgence-of-radio/

An ode to the radio of yesteryear

An ode to the radio of yesteryear

V. Natarajan
I am sure that what I write below will find a resonance with quite a few readers who are senior citizens. An electro-mechanical contraption, sometimes as big as a 21-inch television set, vanished from the scene altogether some three decades ago - giving way to smaller devices, gradually reduced and ultimately miniaturised to a shirt-pocket size. Yes, I mean the big radio of yesteryear powered by vacuum tubes, ironically called valves, metamorphosing into a wonder creation of semi-conductor technology called pocket radios or transistors. Finally, the entry of TV into the drawing room has vanquished the dignified and respectable presence of the radio in middle class homes in what can be termed the tragedy of decent entertainment at home.

Read the interesting write up at :
http://www.thehindu.com/todays-paper/tp-features/tp-openpage/article2332336.ece

(Thanks to C.K.Raman,VU3DJQ, New Delhi for sharing the link)

Radio’s decadal shift

Sudipta Datta
Posted: Wednesday, Jul 20, 2011 at 0317 hrs IST
The announcement of FM phase III and auctions this month, though long overdue, have come as a perfect anniversary gift in the tenth year of private FM radio. While the opening of private FM radio a decade ago in the four metros "breathed life into a dead medium", phase II and now phase III will lead to further expansion in the country to tier-II and tier-III towns.

Full story at :
http://www.financialexpress.com/news/radios-decadal-shift/819645/0

Radio is surely here to stay, in vogue

Radio In India: Touching Lives!

Posted at YouthKiAwaaz on June 26, 2011
By Anushri Saxena:

Apart from being half as entertaining as the television, radio is one of the cheapest and most widely available sources of information.

More at : http://www.youthkiawaaz.com/2011/06/radio-in-india-touching-lives/

Can India rise up through radio?

Pioneering broadcasters use mobile phones and creative programming to push the limits of India's ban on news radio.

More at :

www.globalpost.com/dispatch/news/regions/asia-pacific/india/110420/india-radio-news-freedom-of-speech