Radio is the second most accessed medium across metros, non-metros

According to a Nielsen India report, after print, radio has the second-highest ad-attention, followed by TV and streaming services. In terms of ad-effectiveness, radio ads are the second most effective in driving purchase intent, with TV being the most effective medium," according to the report Power of Radio commissioned by Music Broadcast that operates Radio City FM channel.

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https://brandequity.economictimes.indiatimes.com/news/media/radio-is-the-second-most-accessed-medium-across-metros-non-metros-report/62814738

Radio: The All-But-Forgotten Medium With The Biggest Reach

You wouldn't know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference.

 

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http://www.forbes.com/sites/dougschoen/2015/07/28/radio-the-all-but-forgotten-medium-with-the-biggest-reach/