Wednesday, February 12, 2014

Broadcast radio strong, Internet radio marches relentlessly forward


We can see broadcast radio, as we know it, going strong for a while, but there is a real shift towards Internet radio and streaming. Listeners are becoming comfortable with streaming technology. 38% of Americans listen to audio on digital devices and this number is expected to double by 2015.

I came across a new type of radio – a single radio unit which brings together all radio platforms- that shows just how far we've come. It is called a hybrid 'kitchen radio' and lets listeners browse radio stations regardless of the transmission model. Radioplayer, the non-profit group that developed the prototype is already talking to manufacturers about how to take it to the next stage.

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