The message came loud and clear through a series of ads that first appeared late November: India's radio industry, determined to grab itself a bigger share of the ad pie, has newspapers locked in its sights. One ad declared: 'Contrary to popular belief, there is something mightier than the pen in Mumbai. Radio.' Another announced: 'Contrary to popular belief, print is not 'it' in Bengaluru; radio is'.
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http://www.asiamediajournal.com/article.php?id=347
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