Tuesday, December 30, 2008

Let's Go To school: BBC Hindi series wins ABU award

Date: 24.12.2008
BBC Hindi's series, Lets Go To School, has won the Asia-Pacific Broadcasting Union's (ABU) 2008 award in the External Broadcasts (Radio) category. This is the third consecutive year that BBC Hindi has won this international accolade. The BBC's Rupa Jha, who conceived and produced the six-part series, says: "We always strive to give the 'voice to the voiceless' in our output, and Let's Go To School is one such programme. "Free education for all has been the political slogan in India for a long time, and so we asked our listeners from the region to be our reporters on the state of government primary schools in the most backward states of India. That's what made the series special." Six selected listeners in the most remote parts of the country were asked to visit government primary schools in their neighbourhoods and assess those schools in their reports for BBC Hindi. The ABU award-winning episode from the state of Uttar Pradesh was based on the report by the local student, Diwaker. The BBC reporter for this episode was Ram Dutt Tripathi.
About BBC Hindi :
BBC Hindi programmes are produced from London and Delhi, set in a rolling format, with news, current affairs and features. The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports. BBC Hindi is available on shortwave, medium wave, FM and via cable television. Hindi-speakers across the world can access BBC Hindi programmes in text and in audio at the 24/7 news site bbchindi.com.
The BBC's special output for India's FM market includes infotainment updates BBC Ek Minute, weekly features BBC Take One, BBC Fun & Games, and the Sunday chat show, BBC Ek Mulaqat.
This programming is available via partner stations: Radio One in Delhi, Mumbai, Chennai, Bangalore, Ahmedabad and Pune, Radio Choklate in Bhubaneshwar, Cuttack and Rourkela, Radio Tadka in Jaipur and Udaipur, Radio Tomato in Kolhapur, Radio Misty in Siliguri, Radio Chaska in Gwalior, Radio Rangila in Raipur, and Radio Spice in Dubai. The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-government, professional association of broadcasting organisations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region and to organise co-operative activities amongst its members. It currently has over 194 members in 57 countries, reaching a potential audience of about 3 billion people.

The ABU Prizes, established in 1964 by the first ABU General Assembly, is an international contest for radio and television programmes. The purpose of the contest is to promote the production of radio and television programmes of a high standard, to raise educational and cultural levels, and to strengthen international understanding among ABU members.

(BBC World Service Publicity)

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