Posted By: RnM Team 02 Sep 08 10:11 IST
Virgin Radio will be relaunched as Absolute Radio later this autumn, say media reports in the UK. The new name will be supported a major campaign using the strapline "Discover real music". It claims the relaunch will involve "the largest multiplatform marketing campaign in commercial radio history". It has been developed by Albion, which won the £5m business in June. The station was acquired earlier this year for £53.2 by TIML Golden Square from SMG. The station has also outlined its plans to diversify outside of radio into areas included branded properties, music subscriptions, downloads and ticketing.
Read the full story here :
http://www.radioandmusic.com/content/editorial/news/virgin-radio-uk-rebranded-absolute-radio
Virgin Radio will be relaunched as Absolute Radio later this autumn, say media reports in the UK. The new name will be supported a major campaign using the strapline "Discover real music". It claims the relaunch will involve "the largest multiplatform marketing campaign in commercial radio history". It has been developed by Albion, which won the £5m business in June. The station was acquired earlier this year for £53.2 by TIML Golden Square from SMG. The station has also outlined its plans to diversify outside of radio into areas included branded properties, music subscriptions, downloads and ticketing.
Read the full story here :
http://www.radioandmusic.com/content/editorial/news/virgin-radio-uk-rebranded-absolute-radio
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