BBC plans ad blitz to promote FM programmes

Pritha Mitra Dasgupta
Posted: Sep 10, 2008 at 12:35 hrs
BBC World Service will be launching an aggressive campaign, starting this week, to promote its radio programmes being aired on various FM stations across the country. The campaign will be launched in Mumbai and rolled out to other cities in phases.
Full story at :
http://www.financialexpress.com/news/BBC-plans-ad-blitz-to-promote-FM-programmes/359467/