Published Date: 05 May 2008
By LINDA SUMMERHAYES
The latest RAJAR figures show it's still dog-eat-dog in the continuing battle to win a share of the airwaves. Linda Summerhayes discovers what radio stations are doing to encourage more listeners to tune in
By LINDA SUMMERHAYES
The latest RAJAR figures show it's still dog-eat-dog in the continuing battle to win a share of the airwaves. Linda Summerhayes discovers what radio stations are doing to encourage more listeners to tune in
AS our alarm clocks go off to signal yet another early start, the first voice many of us will hear as we struggle to open our eyes will belong to an overly cheery radio DJ.
In the house, the car or the workplace, the reassuring murmur from the radio keeps us entertained and informed. Our listening habits are an exact science for the commercial broadcasters who use the information to persuade advertisers to buy air time. The more listeners, the greater the revenue for the radio station, so when the quarterly Radio Joint Audience Research (RAJAR) figures come out, as happened last week, there is hush from radio bosses all around the country.
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