Globalisation has made international broadcasting more relevant than ever before, a conference in Iran was told today. Richard Sambrook, Director of BBC Global News, said this in a keynote address at the opening of the first International Radio Forum being held in Isfahan.He said the digital media revolution was crossing geographical boundaries, cultures and races, enabling audiences to access information and news wherever and wherever they wanted it. "There was an argument that being international meant being out of touch. It was believed that local and national identities had the upper hand and therefore local and national media would kill off the international broadcaster," he said.
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