BIG 92.7 FM hits airwaves in Asansol

The launch marks the 23rd Station of the Network and the
second in West Bengal
Kolkata, West Bengal,IND, 2007-07-09 18:09:16
(IndiaPRwire.com)
BIG 92.7 FM, India's No.1 FM Network, today announced
the latest edition to its kitty, with the launch of its
Station in Asansol. The launch of BIG 92.7 FM in the
City marks the launch of the 23rd Station of the network.
In the first phase of its launches, BIG 92.7 FM set up
Stations in the metros of Delhi, Hyderabad, Chennai,
Kolkata, Bangalore and Mumbai. The second phase of
launches have taken BIG 92.7 FM to several mini-metros
including Jammu, Srinagar, Aligarh, Jhansi, Bikaner,
Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati,
Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur and now
Asansol at the end of which, the total count will be
taken to 45.
With its Hot Adult Contemporary music positioning,
covering favorite tracks from across era's and its
endeavor to create high aspiration and wholesome
entertainment, BIG 92.7 FM has taken aboard several
well-known personalities and has created an exciting
programming mix that ensures relevant and credible
information to their listeners. BIG 92.7 FM promises
not only to entertain but to inform and empower the
listener with utilities that one may take for granted.
The Station has designed utilities such as traffic and
weather updates along with time checks and health tips
to help optimize the listener's time management and
health. Another important programme offering of the
Station is the 'Acknowledgement of local Heroes in
Society'.
BIG 92.7 FM aims to honor the deserving common man who
works relentlessly and voluntarily for the betterment
of society.
Key shows are hosted by personalities like, Koushik,
Rakesh & Pragya in Kolkata, Vrajesh Hirjee in Mumbai,
Ayushmann in Delhi, Dayanand in Bangalore, Mamathi
Chari in Chennai, Krish & Jhansi in Hyderabad and Sachin
in Chandigarh. These celebrities interact with the
listeners in the local language; as they share their
emotions, on a daily basis, adding to the aspirational
appeal of the station. In Asansol, Mithun, Arpan and
Pritha will be entertaining the people of Asansol,
and the adjoining areas of Bengal and Jharkhand which
includes Durgapur, Kulti, Ranigunj, Burnpur,Barakar,
and Dhanbad. The joyride will start early in the
morning with BIG Asansol Express.
To ensure the highest aspirational appeal and connect
with its listeners, BIG 92.7 FM has Abhishek Bachchan
as the Brand Ambassador in East, North and West and
super star Asin for Telegu and the Tamil markets and
for the Kannada market - none other than Upendra.
In a recent survey conducted by Indica Research
Consumer Insights Pvt. Ltd., Bangalore, Hyderabad
and Chandigarh within few months of being launched
in the city, were adjudged the No. 1 Station whereas
Mumbai and Kolkata stations have been adjudged as
No. 2 in their cities, as per the study on various
criteria during the period of February - March 2007.
Apart from thecities surveyed, BIG 92.7 FM enjoys
leadership in all other cities where the Network
has brought in the new wave of private FM and
offering wholesome entertainment to its audiences.
Commenting on the station's entry into Asansol,
Mr. Tarun Katial, Chief Operating Officer, BIG
92.7 FM, said "We have been receiving very
encouraging responses from all the cities that we
have launched in this far. We are very excited
about launching in the city of Asansol and we
want the tunes of BIG 92.7 FM to echo across the
length and the breadth of the country. The
programming mix of the Station has been put
together after much research and understanding of
our listeners requirements. It is our aim to create
content that is relevant, credible and has an
aspirational value to the listeners. We are
completely geared and are eagerly looking forward to
entertaining the city of Asansol. We are sure the
city will welcome us with open arms and will enjoy
the programmes on our Station."
With an aim to touch 200 million listeners, which
is every fifth Indian across the country; every
third urban Indian and every eighth Indian in rural
areas, BIG 92.7 FM is on its way to grab the pulse
of the Indian populace.
With all its offerings put together, BIG 92.7 FM
promises lesser clutter and richer reach by offering
a super combination of wider coverage and better
frequency.
- End -

About BIG 92.7 FM
BIG 92.7 FM is part of Adlabs Films. Ltd. The Station
is poised to create history with it's pan India presence,
spanning across 45 cities, 1000 towns and 50,000 villages
to reach 200 million Indians across the length and
breadth of the country. The company plans to take FM radio
as a medium of entertainment not only to the key metros,
but also to virgin markets that have never before
experienced this medium of entertainment. The Station
promises not only to entertain but to inform and empower
the listener with utilities that one may take for granted.
In addition to the utilities, the Station has a stunning
array of RJ's who will be the voice and personality of
the channel. The RJ's have been selected after a careful
and selective nationwide hunt. With an investment of
Rs. 400 crore dedicated to Transmission Equipment,
Infrastructure and licensing, the proposed network
will be the largest ever. BIG 92.7 FM will bring to
you 24x7 unique entertainment from a highly advanced
and state-of-the-art radio broadcast technology via
transmitters with web based remote management capability,
hot swappable power supply and power amplifier with
controller card redundancy.
BIG 92.7 FM is the next BIG thing on Radio. Big
is beautiful! BIG is better!
And now its here!! BIG 92.7 FM. Suno Sunao, Life Banao!

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