The creation of the BBC Students' Club online community came as a result of the BBC Russian "University Tour" in the spring of 2010 when the broadcaster held a series of events at universities and major libraries in St Petersburg, Moscow, Voronezh and Yekaterinburg. BBC Russian showcased the best of its journalism, including new ways of reaching audiences by using the latest technologies, and engaged young audiences in live radio debates broadcast on the interactive programme, Vam slovo (Have Your Say). The BBC team also demonstrated BBC Russian's multimedia Learning English content at the universities and major libraries at each location.
As part of the new joint project between BBC Russian and LiveJournal, the BBC Students' Club will feature the content of the BBC College of Journalism as well as the bbcrussian.com website's multimedia Learning English lessons, in text, audio and video.
The bbcstudentsclub community on LiveJournal also will serve as a platform for young journalists to pitch their story ideas to the BBC. It also will feature the best of the bbcrussian.com Editors' Blog.
Head of LiveJournal Russia, Svetlana Ivannikova, says: "LiveJournal has become an integral part of the lives of millions of people, it helps us to better ourselves and the world around us. LiveJournal removes borders, and the BBC Students' Club project confirms this once again. Being part of the bbcstudentsclub community is both fun and educational, and no matter where people live, they can share their experiences and skills and also improve their English by communicating with speakers of English. We are confident that the project will have a lot of fans."
BBC Russian Managing Editor, Dmitry Shishkin, comments: "We are delighted with the launch of the bbcstudentsclub community on LiveJournal. We've had a very successful experience partnering LiveJournal through our joint citizen-journalism project, Live_Report. I am confident that the BBC Students' Club will attract talented young journalists. It will give them the opportunity to hone their writing skills - and help the BBC to further extend its stringer network across Russia.
"During our 'University Tour' earlier this year we could see that young Russian journalists were really interested in the editorial guidelines and practical experience of the BBC, as well as in how the world of journalism is changing. We hope that by bringing the unique experience and perspective of the BBC we will be giving Russian journalists a valuable resource."
BBC Russian's next "University Tour" takes place between Monday 13 and Friday 17 September 2010 when the BBC team will visit Tomsk and Novosibirsk.
(BBC World Service Publicity)