Wednesday, July 22, 2009

DW to broadcast educational programmes in Kerala,India

Deutsche Welle, Germany's international broadcaster, recently signed an agreement with IT@School-ViCTERS, India's first dedicated educational channel setup on EDUSAT. The agreement will offer schools and students across India the opportunity to access more than 200 hours of Deutsche Welle's educational television programming including the most popular educational program in Germany, "Mouse TV", as well as other documentaries and videos covering science, medicine, waste management, workplace safety, water, world cultures and the animal kingdom. "This new partnership offers Deutsche Welle a great platform to reach out to students at schools in India," says Angelika Newel, Head of Distribution Asia/Australia at Deutsche Welle. "We are confident that our brand of edutainment will be a hit with both students and teachers." "This association between DW and ViCTERS would provide students in Kerala with the opportunity to see and understand advanced educational video content of international standards, thus enabling them to think beyond the box to analyze what they learn at school," adds Anvar Sadath, Executive Director, IT@School- ViCTERS. ViCTERS (Virtual Class Technology on Edusat for Rural Schools), India's first dedicated educational channel based on EDUSAT for schools, was inaugurated in 2005 by Dr. A.P.J. Abdul Kalam, the then President of India. Kerala was the first state to make use of EDUSAT for transmitting educational programs for nearly 15,000 schools in 14 districts. Operational since 2007, ViCTERS is telecast 17 hours a day, from 6:00 am to 11:00 pm. It is distributed by local cable operators, and covers as much as 80% of the total households in Kerala. ViCTERS also facilitates interactive virtual classrooms that enable school students and teachers to directly communicate with subject experts and educationists. It ensures the dissemination of high-quality educational programming to students and teachers.

(DW Press Release)

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