Read the article here .....
http://madaboutmedia.blogspot.com/2010/02/future-of-public-broadcasting-in-india.html
Excerpt ....
For this, the public broadcaster needs firstly to be proud of its achievements; while boasting of a proud legacy, it also needs to get young and speak to a 21st century nation of young people. Be present on the net - on Facebook, Twitter and other sites to create a buzz on important issues that the broadcasters are focusing on. Interestingly, All India Radio is already on Facebook … but wait a minute... it's not our Aakashvani… it is an Australian music band !
