All India Radio turns to Alexa for expansion

All India Radio listeners can now tune into Amazon's Alexa to access FM radio, the popular Vividh Bharati and 41 other services from any part of the world

The public service broadcaster has partnered with e-commerce platform Amazon for the latter's voice-controlled line of speakers, in a bid to expand global footprint. Echo devices, powered by the artificial intelligent (AI) virtual assistant Alexa, will start streaming All India Radio (AIR) services in the next 10 days, said Fayyaz Sheheryar, director general at Prasar Bharati-owned AIR.

At present, AIR runs 17 local services, including FM Gold, FM Rainbow, Vividh Bharati and 14 other regional language services. through its digital applications and online platform. The broadcaster also runs 27 global services; all 44 services (local and global) will be available on Echo.

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