Wednesday, September 09, 2015

Hindi makes foray into China through AIR

Anuradha Raman

For the first time, the External Services Division of All India Radio has started broadcasting Hindi lessons in China and Southeast Asia. Broadcast every Sunday, the 20-minutes programme, officials say, is aimed at countering the powerful China Radio International, which broadcasts in over 56 world languages, including Indian languages, right into India and other nations.
The teaching of Hindi in AIR's Chinese language service started on August 15, in an attempt to project India's image and point of view to listeners abroad.

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