The Broadcasting Board of Governors has just launched a transmitter in
Misrata, providing Radio Sawa's latest news and information to
citizens in the northwestern Libyan city. The Misrata FM channel marks
the third transmitter launched in Libya since the fall of former
leader Moammar
Gadhafi.
"Getting a clear signal into Libya is critical," said André Mendes,
the BBG's Chief Information Officer and Chief Technology Officer.
"We're delighted that we've been able to complete the installation
despite this period of uncertainty in Libya and now can reach a larger
audience than ever before in this pivotal country."
"Radio Sawa is the most popular radio network in the region and we
expect that success to continue as the network grows in Libya.
Listeners tune into Radio Sawa to hear all sides to the most important
news stories of the day," stated MBN President Brian Conniff. MBN
manages and operates Radio Sawa.
The Radio Sawa network can now be heard in the three largest Libyan
cities-99.1 FM in Misrata joins 106.6 FM in Tripoli and 88.1 FM in
Benghazi. Radio Sawa's coverage of the clashes in Libya won a Silver
Radio Award in the 2012 New York Festivals Radio Program & Promotion
Awards®. The
award-winning report covered the violence in Misrata during the
fighting that led to the fall of Gadhafi, highlighting the courage and
resilience of the city's inhabitants who continued their fight for
democracy in the face of death and destruction.
Recent surveys by international research companies such as ACNielsen
show that Radio Sawa has a weekly reach of more than 13 million adults
across the Middle East and North Africa. Radio Sawa is operated by the
non-profit corporation, the Middle East Broadcasting Networks, Inc.
(MBN). MBN is
financed by the U.S. government through a grant from the Broadcasting
Board of Governors, an independent federal agency. The BBG provides
oversight and serves as a firewall to protect the professional
independence and integrity of the broadcasters.
(BBG Press Release)
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