Wednesday, May 23, 2012

India Radio Forum 2012: The key is to increase radio market share

MUMBAI: Shedding light on the growth of radio as the preferred medium for advertisers and the key challenges lying ahead, the Indian radio industry convened at the seventh edition of India Radio Forum today at Mumbai.

This year, the forum focused on the future of radio, advantages of phase III auction, including new licenses, digital options, new funding sources and a host of innovative ways to connect with the audience.
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