Ary Hermawan, The Jakarta Post, Jakarta
The television, Internet and perhaps even the smartest cellular phone today were evidently not invented to make the radio obsolete. The audio broadcasting industry has survived amid the declining and diverging listenership, finding clever ways to cope with new kids on the block -- the iPod, mobile phone multi-services and web log. British historians Asa Briggs and Peter Burke, who researched the social history of the media, describe the phenomenon. "As new media were introduced, older ones were not abandoned but coexisted and interacted with the new arrivals".
In the same way that the e-book will never replace, but complement, its print predecessor, the same is happening between radio and its new digital rivals. Radio, like its elder brother, print media, is still loved and honored by die-hard loyalists.
Full story at :
http://www.thejakartapost.com/detailfeatures.asp?fileid=20080212.R02&irec=1
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