7 May 2006 TRIVANDRUM -
Prasar Bharti, the federal government-owned broadcasting corporation, will start a new 24-hour Malayalam radio channel in Kerala from May end, its Chief Executive Officer K.S. Sharma said here yesterday. Inaugurating the Trivandrum branch office of Prasar Bharti's marketing division, the eighth in the country, he said the new channel would offer music, drama and features besides the usual programmes. Prasar Bharti would make special effort to translate good content from Malayalam classics to other languages and broadcast it through its national channel, to show the nation what Kerala culture is.He said with Prasar Bharti opening marketing divisions in various cities, it was providing single window service to customers to book advertisements on AIR and Doordarshan channels from anywhere in India. Sharma said that the new Malayalam radio channel was among eight radio and 18 television channels being launched by the Prasar Bharati. These channels would broadcast programmes through Direct-To-Home (DTH) service.The senior officer said that the Prasar Bharati, launched in the early nineties with the government funding, is now able to stand on its own feet.The corporation has pushed Star and Zee TVs behind in revenues by earning Rs12.5 billion through advertisements alone.
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