Recently India Post released a meghdoot post card with advertisement of British Broadcasting Corp, Hindi service.
Background :
India Post introduced Meghdoot Post Card on September 2, 2002. Meghdoot is priced at 25 paise that is half the cost of the regular post card. The writing space available on the address side of the regular post card is made available for advertising in multicolor in case of Meghdoot. The rate of the advertisement is Rs.2 per card and the minimum order for print is 100,000 cards. Meghdoot is printed by Security Printing Press at Hyderabad in sheets of 8 cards, although some have been supplied to post offices by the press in sheets of 4 and pairs of 2 cards.Being a postal stationery article with an advertisement, its area of distribution is determined by the advertiser, as its design and copy. In addition to the post offices in the area of its distribution the Meghdoot is also made available in limited quantity of 2000 cards at select 8 philatelic bureaus that handle postal stationery, namely Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Lucknow, and Mumbai.
A good example of rural marketing. There's no doubt about power of humble post cards even in present high-tech India.
ReplyDeleteBBC Hindi is facing tough competition from Cable and DTH...BBC has always been an exellent source of information...i have been listening to BBC Hindi since my childhood...tested by times it has always appeared as winner...its good that it has awken and employing new methods of advertising to add more people to fold...its not only good for the BBC but the indian youth since they can learn a lot from BBC.
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