Sunday, January 08, 2006

All India Radio fails to bag radio rights for Indo-Pak series

(Friday, Jan 06, 2006 - 06:00 am) Team
The All India Radio has failed to bag the radio rights for the India-Pakistan series. AIR had bagged the radio rights for the 2003 friendship series between India and Pakistan from Ten Sports. Last year, Ten Sports sold the rights to another Dubai-based company, ARY broadcasters, a company with 11 channels that has rights for cricket matches in Pakistan and the Middle East. Now, ARY has refused to sell the rights to AIR at the price offered. AIR is willing to pay $40,000 for the entire series, the amount it paid Ten Sports in 2003. ARY feels the price is too low and has demanded $2.5 lakh for the entire series. Their contention is that AIR earned $5 lakh from the last series and, therefore, the amount they're quoting is reasonable. AIR, on the other hand, is refusing to go any higher, justifying its quotation by saying it will have to bear the entire production cost and that the hype this time isn't as high.

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