Wednesday, January 04, 2017

The elimination of loud radio and the end of broadcasting

M. Balakrishnan Menon of All India Radio FM station at Manjeri in Kerala talks about how radio is evolving....

In social sector communication studies, Radio and Public Service Broadcasting has always been worthy of public auditing and reassessments in terms of relevance and social benefit, considering the huge public funding involved.

Today, radio is at a cross roads as we face a similar challenge about the sustainability of commercial radio with a profusion of filmy talk on the airwaves.

While the less dependable electromagnetic AM/FM transmissions are being turned off in favour of digital solutions, we need to make some fundamental decisions about what radio is and how do we want to continue using it.

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