Friday, January 11, 2013

Shortwave Broadcasting - Challenges and Opportunities

If shortwave had been discovered today instead of eight decades ago it would be hailed as an amazing new technology with great potential for the world we live in today.
John Tusa,
Former Director, BBC World Service

The current multi-platform media environment has created both challenges and opportunities for shortwave radio. While a number of shortwave broadcasting services have recently been severely cut or completely phased out, this distinctive medium remains relevant for a large critical audience interested in programming that focuses on both regional and international affairs and is broadcast from the perspective of different communities around the world.

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