Thursday, August 18, 2016

Listeners Want Choice, Possibilities

Aug 17
Ruxandra Obreja

When digital radio was launched  — in some cases before the internet took a foothold — its main selling point was excellent digital audio quality. Today however, it is the combination of services digital radio offers that makes it attractive to consumers.

Digital radio has had trouble catching the listeners' imagination or make large enough strides to meaningfully replace analog. The reasons are many. These include no digital dividend, increased costs during the simulcast (analog-digital) transition period and, sometimes simply resistance to the multiplex option.

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