HT Media, which runs its FM radio station "Fever FM" in five cities in India, has launched a new station "Radio Nasha" in Delhi and Mumbai.
After Delhi, HT Media Ltd has launched its second radio station, Radio Nasha, in Mumbai. While in Delhi it is 107.2 FM, in Mumbai it is Radio Nasha on 91.9 FM. These are part of the Phase III radio launches from HT Media. In the Phase III FM radio auctions, HT Media acquired 10 new frequencies in Delhi, Mumbai, Hyderabad and seven towns of Uttar Pradesh (Lucknow, Kanpur, Agra, Aligarh, Gorakhpur, Bareilly and Allahabad).
HT Media already operates FM stations under the Fever FM brand in the five metros ....Delhi, Mumbai, Bengaluru, Chennai and Kolkata. As part of the differentiated content stratergy, Radio Nasha will play retro music from the 1970s, 1980s and 1990s. Fever FM, on the other hand, will play contemporary Bollywood music.