Text content from the BBC Tamil website, bbctamil.com, is now directly available to users of the web version of The Hindu-Tamil – the Tamil daily from The Hindu group, one of India's oldest and most reputed media organisations.
Thanks to a syndication agreement between BBC World Service and The Hindu, up to ten stories from the international index of bbctamil.com are now featured on a BBC-branded section on the World page of tamil.thehindu.com
Traffic to bbctamil.com grew by around 80 percent year on year, compared to October last year. Over 70 percent of these users are in India.
BBC Tamil Editor, Thirumalai Manivannan, says: "This collaboration is an excellent development for our global audiences, especially those in Tamil Nadu. We hope that the strength of the BBC's international news coverage will bring extra benefits to the Tamil users of The Hindu website."
BBC World Service Head of Business Development, Asia Pacific, Indu Shekhar Sinha adds: "India is one of the fastest growing internet markets in the world and the expansion of the Tamil-language digital media market is part of this. We are confident that the collaboration with The Hindu-Tamil will further enhance BBC Tamil's reputation and audience."
The Hindu Tamil Editor, Asokan K, says: "The Hindu-Tamil's website tamil.thehindu.com caters to the Tamil-speaking diaspora around the globe. This collaboration with BBC Tamil will add more flavour to our audience that demands quality news".
The website bbctamil.com offers a range of content-sharing functions and has a mobile version. BBC Tamil offers 30-minute daily shortwave radio broadcasts to India and Sri Lanka. BBC Tamil also broadcasts a five-minute global update on Shakthi FM in Sri Lanka on weekdays.
BBC Tamil is part of BBC World Service.
(BBC Press Release)