PATNA: On the occasion of World Radio Day, radio aficionados have a reason to cheer. Surveys conducted by various research organizations, including All India Radio's National Audience Research wing, show that radio is still the undisputed leader among the various means of communication.
Recently, the AIR initiated a step to set up six Digital Radio Mondiale (DRM) transmitters of 300 kW and 21 medium wave transmitters of 100 kW and 300 kW , according to Prasar Bharati sources in Delhi. Apart from this, keeping with the government decision for transition to the digital mode of transmission, AIR is switching from analog to digital in a phased manner. With the target of complete digitization by 2017, listeners can look forward to highly enhanced transmission quality in the near future.
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(Source : Times of India)
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Ruling the airwaves: FM channels revive radio
ByAmmi Kumari, TNN | Feb 14, 2013, 06.24 AM IST
Revival of this ancient popular media was possible because of the advent of the FM frequencies which cater specially to the youngsters. Vividh Bharati and AIR may not be trendy choices for listeners, but the younger generation is happy with their new-found interest in the age-old medium. Whereas the older generation feel the charm is lost somewhere because of modernization.