In time for the 2012 UEFA European Football Championship, BBC Bangla has added sports bulletins to its audio news available on mobile phones across Bangladesh.
Fans can listen to one minute sports updates by dialing the dedicated short-code, 16262, and choosing Option 2 when prompted. Sports updates will be part of the 15 two-minute news updates available throughout the day, offering audiences a unique global perspective on key national and international news stories.
The first BBC Bangla sports audio bulletin of the day will be available from 04.00 Bangladesh time. It will be updated at 12.00 and then every two hours until 22.00. The BBC Bangla world news audio bulletin will now be available from 08.00 Bangladesh time. There will be a total of 10 world news updates until 23.00. There will be additional sports and world news updates whenever there are breaking news stories. By calling 16262, mobile-phone users can also interact with the BBC via text and audio.
The BBC Bangla mobile news service is available nationally in Bangladesh on all of the country's mobile-phone networks, including Banglalink, Grameenphone, Robi, Airtel, Teletalk and CityCell.
BBC Bangla is a multimedia service, offering a wide range of news, information and analysis on radio and online, in text, audio and video. Sabir Mustafa, Editor, BBC Bangla, says: "There is clearly a high demand in Bangladesh for international sports news, particularly football and cricket. We felt that BBC Bangla will be well placed to offer this content to sport lovers across Bangladesh."
Head of BBC World Service Business Development, Asia Pacific, Indu Shekhar Sinha, adds: "We were thrilled that our decision to add sport to our audio news bulletins was welcomed by the Bangladeshi mobile operators who are hosting them."
Calls cost 2 BangladeshTaka (BDT) per minute. SMS cost 0.5 BDT.
The audio news bulletins are also available online via the website, bbcbangla.com. BBC Bangla radio is available in Bangladesh on shortwave and on BBC 100 FM in Dhaka, 101.2 FM in Comilla, 102 FM in Khulna, 105.4 FM in Chittagong, 105 FM in Rajashahi, 105.4 FM in Rangpur and 105 FM in Sylhet.
(BBC World Service Publicity)